{"id":1153,"date":"2021-04-06T00:00:00","date_gmt":"2021-04-05T22:00:00","guid":{"rendered":"https:\/\/investinslovakia.eu\/podcast-rozhovor-michal-curidlo\/"},"modified":"2021-12-02T22:36:36","modified_gmt":"2021-12-02T20:36:36","slug":"podcast-rozhovor-michal-curidlo","status":"publish","type":"post","link":"https:\/\/wordpress.investinslovakia.eu\/sk\/podcast-rozhovor-michal-curidlo\/","title":{"rendered":"Podcast ROZHOVOR &#x1f399;&#xfe0f; \u2013 Michal \u010curidlo"},"content":{"rendered":"\n<p><strong>Porozpr\u00e1vali sme sa s digit\u00e1lnym market\u00e9rom Michalom \u010curidlom - zakladate\u013eom agent\u00fary iFocus. Je marketing dobr\u00e1 invest\u00edcia? Odpove\u010f je \u00e1no, ale viac sa o tom dozviete a\u017e v podcaste.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/investinslovakia.eu\/wp-content\/uploads\/2021\/07\/michal-curidlo-1024x683.jpg\" alt=\"\" class=\"wp-image-14686\"\/><\/figure>\n\n\n\n<iframe title=\"51#  Marketing je tvrd\u00e1 a poctiv\u00e1 pr\u00e1ca - Michal \u010curidlo\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=w6kth-fe5ea1-pb&amp;from=pb6admin&amp;download=1&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=2&amp;btn-skin=1\n\"><\/iframe>\n\n\n\n<p><strong>Kto je Michal a \u010domu sa venuje? <\/strong><\/p>\n\n\n\n<p>Zakladate\u013e agent\u00fary iFocus - digit\u00e1lnej reklamnej agent\u00fary. \u0160pecializ\u00e1cia im umo\u017e\u0148uje by\u0165 dobr\u00fd a sledova\u0165 trendy v danej oblasti. Digit\u00e1lny marketing je podstr\u00e1nka marketingu. Umo\u017e\u0148uje men\u0161\u00edm firm\u00e1m to, \u010do si v klasickom marketingu m\u00f4\u017eu dovoli\u0165 len ve\u013ek\u00e9 korpor\u00e1cie. V digit\u00e1lnom marketingu dok\u00e1\u017eeme zmera\u0165 naozaj \u010doko\u013evek - aj napr\u00edklad, pre\u010do zvon\u00ed telef\u00f3n.<\/p>\n\n\n\n<p><strong>Ak\u00e1 bola jeho cesta?<\/strong><\/p>\n\n\n\n<p>Po\u010das \u0161t\u00fadia na vysokej \u0161kole v Bratislave, kde \u0161tudoval strojn\u00e9 in\u017einierstvo, pracoval v cestovke. Tieto znalosti rezerva\u010dn\u00e9ho syst\u00e9mu a pr\u00e1ca s letenkami ho dostali do Lond\u00fdna, v \u010desk\u00fdch aerol\u00edni\u00e1ch. Ostal tam 4 roky a pracoval ako marketingov\u00fd mana\u017e\u00e9r. Nav\u0161tevoval r\u00f4zne mest\u00e1 a zabezpe\u010doval r\u00f4zne aktivity. tu sa 1x stretol s digit\u00e1lnym marketingom. <\/p>\n\n\n\n<p><strong>Ako ch\u00e1pe marketing vo v\u0161eobecnosti?<\/strong><\/p>\n\n\n\n<p>Ak m\u00e1te produkt a chcete ho preda\u0165, to m\u00e1 zabezpe\u010di\u0165 marketing. Michal si ale mysl\u00ed, \u017ee \u00falohou marketingu je s\u00fazvuk klienta a market\u00e9ra, aby sa na\u0161la win-win situ\u00e1cia. Marketingom treba n\u00e1js\u0165 z\u00e1kazn\u00edkov, ktor\u00ed h\u013eadaj\u00fa dan\u00fd produkt a my pre neho m\u00e1me to rie\u0161enie, resp. n\u00e1\u0161 klient. Prepoji\u0165 \u013eud\u00ed s probl\u00e9mom s \u013eu\u010fmi, ktor\u00ed maj\u00fa rie\u0161enie na probl\u00e9m. <\/p>\n\n\n\n<p><strong>\u010co je pod\u013ea Michala n\u00e1vodom na \u00faspech, aby sa obom stran\u00e1m dobre spolupracovalo?<\/strong><\/p>\n\n\n\n<p>Ak klient m\u00e1 za sebou prieskum trhu - dobr\u00e1 znalos\u0165 trhu a dan\u00e9ho odvetvia je k\u013e\u00fa\u010dov\u00e1 esencia a ur\u010dite aj cie\u013e - spr\u00e1vne a zdravo nastaven\u00fd cie\u013e. Kde chcem by\u0165 o rok, o tri roky a pod. By\u0165 ment\u00e1lne nastaven\u00fd na to, \u017ee to je tvrd\u00e1 pr\u00e1ca a m\u00f4\u017ee to nejak\u00fa dobu trva\u0165, k\u00fdm to prinesie ovocie.<\/p>\n\n\n\n<p><strong>Kedy si \u010dlovek dok\u00e1\u017ee robi\u0165 marketing s\u00e1m a kedy sa obr\u00e1ti\u0165 na prof\u00edkov?<\/strong><\/p>\n\n\n\n<p>Ide o priority. V\u0161etko je na webe. Pl\u00e1novanie, chatboty, \u0161tatistiky a pod. Agent\u00fara m\u00e1 by\u0165 prospe\u0161n\u00e1 pre klienta. Tak\u017ee jednotlivec zist\u00ed, \u017ee nedok\u00e1\u017ee by\u0165 \u0161pecialista na marketing a agent\u00fara ho \u010dasovo odbremen\u00ed, aby z\u00edskal efekt\u00edvnej\u0161ie v\u00fdsledky.<\/p>\n\n\n\n<p><strong>A \u010do \"finan\u010dn\u00e1 prestrelka\" s Michalom?<\/strong><\/p>\n\n\n\n<p><em>\u010co si predstavuje pod pojmom finan\u010dn\u00e1 gramotnos\u0165?<\/em><\/p>\n\n\n\n<ul><li>Osoba sprav\u00ed rozhodnutie, ktor\u00e9 ju neohrozia. <\/li><\/ul>\n\n\n\n<p><em>Do \u010doho r\u00e1d investuje?<\/em><\/p>\n\n\n\n<ul><li>Diverzifikuje riziko a sk\u00fa\u0161a v\u0161etko, \u010do sa objav\u00ed - zlato, Bitcoin, appky. <\/li><\/ul>\n\n\n\n<p><em>\u010co pre neho znamenaj\u00fa peniaze?<\/em><\/p>\n\n\n\n<ul><li>Sp\u00f4sob na dosiahnutie svojich cie\u013eov. <\/li><\/ul>\n\n\n\n<p><em>\u010co bola jeho najlep\u0161ia invest\u00edcia?<\/em><\/p>\n\n\n\n<ul><li>Invest\u00edcia do zdravia a ur\u010dite to, \u017ee odi\u0161iel do zahrani\u010dia.<\/li><\/ul>\n\n\n\n<p><em>*Ak ste na\u0161li chybu, nap\u00ed\u0161te n\u00e1m na podpora@investiciaslovensko.sk<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Porozpr\u00e1vali sme sa s digit\u00e1lnym market\u00e9rom Michalom \u010curidlom - zakladate\u013eom agent\u00fary iFocus. Je marketing dobr\u00e1 invest\u00edcia? Odpove\u010f je \u00e1no, ale viac sa o tom dozviete a\u017e v podcaste. Kto je Michal a \u010domu sa venuje? Zakladate\u013e agent\u00fary iFocus - digit\u00e1lnej reklamnej agent\u00fary. \u0160pecializ\u00e1cia im umo\u017e\u0148uje by\u0165 dobr\u00fd a sledova\u0165 trendy v danej oblasti. Digit\u00e1lny marketing [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1348,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast ROZHOVOR &#x1f399;&#xfe0f; \u2013 Michal \u010curidlo - Invest in Slovakia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/investinslovakia.eu\/podcast-rozhovor-michal-curidlo\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast ROZHOVOR &#x1f399;&#xfe0f; \u2013 Michal \u010curidlo - Invest in Slovakia\" \/>\n<meta property=\"og:description\" content=\"Porozpr\u00e1vali sme sa s digit\u00e1lnym market\u00e9rom Michalom \u010curidlom - zakladate\u013eom agent\u00fary iFocus. 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