{"id":604,"date":"2020-03-14T00:00:00","date_gmt":"2020-03-13T22:00:00","guid":{"rendered":"https:\/\/investinslovakia.eu\/sobotnajsia-trh-ani-ta-najlepsia-adresa-nemusi-byt-zarukou-uspechu\/"},"modified":"2022-07-29T13:07:31","modified_gmt":"2022-07-29T11:07:31","slug":"trh-ani-ta-najlepsia-adresa-nemusi-byt-zarukou-uspechu","status":"publish","type":"post","link":"https:\/\/wordpress.investinslovakia.eu\/sk\/trh-ani-ta-najlepsia-adresa-nemusi-byt-zarukou-uspechu\/","title":{"rendered":"Trh - ani t\u00e1 najlep\u0161ia adresa nemus\u00ed by\u0165 z\u00e1rukou \u00faspechu"},"content":{"rendered":"\n
\n
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  1. \u00daVOD<\/a><\/s><\/em><\/li>
  2. INVESTI\u010cN\u00dd Z\u00c1MER<\/a><\/s><\/em><\/li>
  3. LOKALITA<\/a><\/s><\/em><\/li>
  4. TRH<\/strong><\/em> <\/li>
  5. \u00daZEMN\u00c9 PL\u00c1NY A POVOLENIA<\/a><\/em><\/li>
  6. \u010cASOV\u00dd PL\u00c1N REALIZ\u00c1CIE<\/a><\/em><\/li>
  7. FINAN\u010cN\u00c1 ANAL\u00ddZA<\/em><\/li>
  8. SWOT ANAL\u00ddZA<\/em><\/li>
  9. ZABEZPE\u010cENIE<\/em><\/li>
  10. K\u013d\u00da\u010cOV\u00cd \u013dUDIA<\/em><\/li><\/ol>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

    V predo\u0161lom \u010dl\u00e1nku som p\u00edsal o tom, ak\u00e1 je d\u00f4le\u017eit\u00e1 lokalita pre \u00faspech v realitnom biznise<\/a>. No t\u00e1 nie je ani z\u010faleka jedin\u00fdm faktorom due diligence investi\u010dnej pr\u00edle\u017eitosti<\/strong>.<\/p>\n\n\n\n

    M\u00f4\u017eete by\u0165 na tej najlep\u0161ej ulici, no ak je v\u00e1s tam u\u017e pr\u00edli\u0161 ve\u013ea s identick\u00fdm produktom, m\u00e1te probl\u00e9m. K\u00fapna sila sa rozdel\u00ed a nebudete dosahova\u0165 skvel\u00e9 v\u00fdsledky. <\/p><\/blockquote>\n\n\n\n

    Preto je tak d\u00f4le\u017eit\u00e9 presk\u00fama\u0165 trh<\/strong> okolo lokality, ktor\u00fa ste si vybrali.<\/p>\n\n\n\n

    Uvediem pr\u00edklad.<\/p>\n\n\n\n

    N\u00e1jdete lukrat\u00edvne miesto pre v\u00e1\u0161 developersk\u00fd projekt rodinn\u00fdch domov. Skuto\u010dne skvel\u00e1 adresa. Malo by to by\u0165 pevnou z\u00e1rukou<\/strong> toho, \u017ee projekt dopadne \u00faspe\u0161ne so slu\u0161n\u00fdm v\u00fdnosom pre v\u0161etk\u00fdch. No \u010do ak na tej istej adrese u\u017e stoja desiatky nov\u00fdch domov a desiatky s\u00fa v rozostavanom \u0161t\u00e1diu, ktor\u00e9 \u010dakaj\u00fa na nov\u00fdch majite\u013eov? <\/p>\n\n\n\n

    Ste s\u00edce na skvelej adrese, no trh za\u010d\u00edna by pres\u00fdten\u00fd a vy budete musie\u0165 o zisk bojova\u0165. Ak nem\u00e1te s \u010d\u00edm, stiahnite sa.<\/p>\n\n\n\n

    Lokalita je dobr\u00e1, no nie ste s\u00e1m, kto toto miesto obsadil. \u010co potom?<\/p><\/blockquote>\n\n\n\n

    Boj <\/h2>\n\n\n\n

    Rozhodne v\u00e1m pom\u00f4\u017ee to, \u017ee sa so svoj\u00edm projektom dok\u00e1\u017eete odl\u00ed\u0161i\u0165 od konkurencie.<\/strong><\/p>\n\n\n\n

    Ak k n\u00e1m do Invest in Slovakia pr\u00edde projekt, ktor\u00fd m\u00e1 amb\u00edciu postavi\u0165 svoj investi\u010dn\u00fd z\u00e1mer v dobrej lokalite, napr\u00edklad v centre mesta, zanalyzujeme miestny trh.<\/p>\n\n\n\n

    Ak zist\u00edme, \u017ee v danej lokalite u\u017e stoja podobn\u00e9 projekty a nehnute\u013enosti \u010dakaj\u00fa na svojich kupuj\u00facich, chceme vidie\u0165 pridan\u00fa hodnotu nov\u00e9ho investi\u010dn\u00e9ho z\u00e1meru.<\/p>\n\n\n\n

    H\u013ead\u00e1me odpove\u010f na ot\u00e1zku, pre\u010do<\/strong> by si mali \u013eudia k\u00fapi\u0165 pr\u00e1ve tento projekt? <\/strong><\/p>\n\n\n\n

    Pre\u010do to vlastne rie\u0161ime? Preto\u017ee si pln\u00edme dom\u00e1cu \u00falohu v podobe due diligence investi\u010dnej pr\u00edle\u017eitosti. <\/p>\n\n\n\n

    Tu je na mieste polo\u017ei\u0165 si p\u00e1r ot\u00e1zok. \u010c\u00edm je v\u00e1\u0161 projekt v\u00fdnimo\u010dnej\u0161\u00ed ako tie ostatn\u00e9? Pre\u010do by si mal bud\u00faci majite\u013e novopostaven\u00e9ho rodinn\u00e9ho domu vybra\u0165 pr\u00e1ve ten v\u00e1\u0161?<\/p><\/blockquote>\n\n\n\n

    Na tieto ot\u00e1zky je fajn si ve\u013emi jasne zodpoveda\u0165. Ide\u00e1lne nie viac ako tromi vetami. Ak to bude pr\u00edli\u0161 zlo\u017eit\u00fd opis v\u00fdhod, nik tomu nebude rozumie\u0165. \u017dia\u013e, ani potenci\u00e1lny kupuj\u00faci.<\/p>\n\n\n\n

    Cena<\/h2>\n\n\n\n

    V lukrat\u00edvnej, no pres\u00fdtenej lokalite m\u00f4\u017eete konkurova\u0165 cenou<\/strong>. Da\u0165 najni\u017e\u0161iu cenu za porovnate\u013en\u00fa kvalitu, ak\u00fa pon\u00faka konkurencia v okol\u00ed. To v\u00e1m bude zrejme vo v\u00fdsledku fungova\u0165. <\/p>\n\n\n\n

    No nie je to tak jednoduch\u00e9, ako sa to p\u00ed\u0161e. V\u00e4\u010d\u0161ina developerov, ktor\u00e1 sa rozhodla stava\u0165 v lokalite, kde nie s\u00fa sami, sa sna\u017e\u00ed pred\u00e1va\u0165 svoje projekty lacnej\u0161ie ako konkurencia.<\/p>\n\n\n\n

    Pr\u00edli\u0161 \u0161ialen\u00e1 cenov\u00e1 vojna<\/strong> vedie \u010dastokr\u00e1t k \"smrti\". Cenovou vojnou a nerozumn\u00fdm pre\u0165ahovan\u00edm sa, kto pred\u00e1 lacnej\u0161ie, sa dost\u00e1vate na hranu ziskovosti a aj pri tej najmen\u0161ej chybe padnete s od\u0165atou hlavou k zemi. <\/p><\/blockquote>\n\n\n\n

    Podarilo sa mi to nap\u00edsa\u0165 celkom dramaticky, no ne\u013eakajte sa. A\u017e tak\u00e9 krvav\u00e9 to nie je. V norm\u00e1lnom jazyku - developer pr\u00edde o \u010das\u0165 zisku, resp. o v\u0161etok zisk. No ni\u010d dramatick\u00e9, \u010do by ohrozilo \u017eivoty \u013eud\u00ed, sa nedeje.<\/p>\n\n\n\n

    Preto m\u00e1m r\u00e1d realitn\u00fd biznis. Ak si urob\u00edte va\u0161u pr\u00e1cu poctivo a svedomito si zanalyzujete due diligence v\u00e1\u0161ho investi\u010dn\u00e9ho z\u00e1meru<\/strong>, ani zl\u00e9 okolnosti v\u00e1m nem\u00f4\u017eu u\u0165a\u0165 hlavu.<\/p>\n\n\n\n

    Dobre umiestnen\u00e1 a funk\u010dn\u00e1 nehnute\u013enos\u0165 je hodnota, po ktorej bude pravdepodobne v\u017edy dopyt. Ot\u00e1zkou je, za ak\u00fa cenu ste ju v danej chv\u00edli schopn\u00ed preda\u0165. <\/p>\n\n\n\n

    Vr\u00e1\u0165me sa sp\u00e4\u0165. <\/p>\n\n\n\n

    Cena je jeden faktor, ktor\u00fd v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 na pres\u00fdtenom trhu. Existuje ve\u013ea sp\u00f4sobov ako zn\u00ed\u017ei\u0165 cenu svojho developersk\u00e9ho projektu a tak pred\u00e1va\u0165 lacnej\u0161ie. No, to u\u017e je samostatn\u00e1 t\u00e9ma.<\/p>\n\n\n\n

    Daj viac<\/h2>\n\n\n\n

    T\u00fato variantu m\u00e1m osobne rad\u0161ej, ako bojova\u0165 cenou a zni\u017eova\u0165 si tak v\u00fdnosy z investi\u010dn\u00fdch projektov. Pon\u00faknite v rovnakej cene lep\u0161iu kvalitu, resp. pridan\u00fa hodnotu, ktor\u00e1 bude pre potenci\u00e1lnych kupuj\u00facich tak v\u00fdznamn\u00e1, \u017ee sa rozhodn\u00fa pr\u00e1ve pre v\u00e1\u0161 projekt. <\/p>\n\n\n\n

    Je to kreat\u00edvna a \u0161alam\u00fanska \u00faloha, no snaha o zlep\u0161enie<\/strong> pos\u00fava realitn\u00e9 projekty do nov\u00fdch dimenzi\u00ed a zlep\u0161uje kvalitu \u017eivota mnoh\u00fdm z n\u00e1s.<\/p><\/blockquote>\n\n\n\n

    Ak sa op\u00fdtam developera, ak\u00fdm sp\u00f4sob sa chce presadi\u0165 v lokalite, kde nie je ani z\u010faleka s\u00e1m, som ove\u013ea \u0161\u0165astnej\u0161\u00ed, ak vytiahne na st\u00f4l nieko\u013eko fantastick\u00fdch d\u00f4vodov, pre\u010do pr\u00e1ve on<\/strong>. <\/p>\n\n\n\n

    Podstatne r\u00fdchlej\u0161ie mi zmizne \u00fasmev z tv\u00e1re, ak jedin\u00fdm d\u00f4vodom bude ni\u017e\u0161ia cena. <\/p>\n\n\n\n

    Pr\u00e1ve toto obdobie n\u00e1m pon\u00faka \u00fa\u017easn\u00fa \u0161ancu odl\u00ed\u0161i\u0165 sa a robi\u0165 v\u00fdnimo\u010dn\u00e9 projekty, ktor\u00e9 pozit\u00edvne ovplyvnia na\u0161e okolie. Mysl\u00edm, \u017ee nikdy v hist\u00f3rii - minim\u00e1lne tej slovenskej, to nebolo tak jasn\u00e9, ako je to teraz.<\/p>\n\n\n\n

    Je \u010das da\u0165 d\u00f4raz na<\/strong> ekol\u00f3giu, obnovite\u013en\u00e9 zdroje, \u0161etrn\u00e9 technol\u00f3gie. D\u00f4raz na \u00fazemne pl\u00e1ny, koeficienty zastavanosti a zelene. Uvedomme si, \u017ee rovnak\u00e1 architekt\u00fara bytov, radov\u00fdch v\u00fdstavieb rodinn\u00fdch domov, ul\u00edc a s\u00eddlisk sa pou\u017e\u00edva u\u017e viac ako 70 rokov!<\/p>\n\n\n\n

    Aby som to uzavrel<\/h2>\n\n\n\n

    Skvel\u00e1 lokalita pri\u0165ahuje konkurenciu. V dobr\u00fdch vod\u00e1ch v\u00e4\u010d\u0161inou nepl\u00e1vate \u200d\u2642\ufe0f s\u00e1m. A ak chcete osta\u0165 siln\u00fdm, dajte \u013eu\u010fom viac. Dajte im d\u00f4vod, pre\u010do pr\u00e1ve v\u00e1\u0161 projekt a nie projekt v\u00e1\u0161ho suseda. <\/p>\n\n\n\n

    Lokalita je dobr\u00e1, no \u010do ak nie ste s\u00e1m, kto toto miesto obsadil? <\/p>\n\n\n\n

    T\u00fato vetu som pou\u017eil v \u00favode. Zopakoval som ju z\u00e1merne, preto\u017ee v predo\u0161lom \u010dl\u00e1nku<\/a> som spom\u00ednal, \u017ee v\u00e1m nap\u00ed\u0161em, ako t\u00fato situ\u00e1ciu rie\u0161ia realitn\u00ed m\u00e1govia. Od Donalda Trumpa, ktor\u00fd v 70-tych rokoch za\u010dal budova\u0165 Manhattan a\u017e po slovensk\u00e9 investi\u010dno-developersk\u00e9 spolo\u010dnosti ako J&T, Penta, HB Reavis, at\u010f.<\/p>\n\n\n\n

    K\u00fapia cel\u00fa ulicu. Ak objavia dobr\u00fa vodu, kde je obrovsk\u00fd potenci\u00e1l, obsadia cel\u00e9 jazero.<\/p>\n\n\n\n

    Niekedy sa oplat\u00ed myslie\u0165 vo ve\u013ekom.<\/p>\n\n\n\n

    Na\u0161im \u010dlenom v KLUBE INVESTOROV<\/a> dr\u017e\u00edm palce na ceste za pas\u00edvnym pr\u00edjmom. <\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00daVOD INVESTI\u010cN\u00dd Z\u00c1MER LOKALITA TRH \u00daZEMN\u00c9 PL\u00c1NY A POVOLENIA \u010cASOV\u00dd PL\u00c1N REALIZ\u00c1CIE FINAN\u010cN\u00c1 ANAL\u00ddZA SWOT ANAL\u00ddZA ZABEZPE\u010cENIE K\u013d\u00da\u010cOV\u00cd \u013dUDIA V predo\u0161lom \u010dl\u00e1nku som p\u00edsal o tom, ak\u00e1 je d\u00f4le\u017eit\u00e1 lokalita pre \u00faspech v realitnom biznise. No t\u00e1 nie je ani z\u010faleka jedin\u00fdm faktorom due diligence investi\u010dnej pr\u00edle\u017eitosti. M\u00f4\u017eete by\u0165 na tej najlep\u0161ej ulici, no ak je v\u00e1s […]<\/p>\n","protected":false},"author":3,"featured_media":324697,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,12],"tags":[],"acf":[],"yoast_head":"\nTrh - ani t\u00e1 najlep\u0161ia adresa nemus\u00ed by\u0165 z\u00e1rukou \u00faspechu - Invest in Slovakia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/investinslovakia.eu\/trh-ani-ta-najlepsia-adresa-nemusi-byt-zarukou-uspechu\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trh - ani t\u00e1 najlep\u0161ia adresa nemus\u00ed by\u0165 z\u00e1rukou \u00faspechu - Invest in Slovakia\" \/>\n<meta property=\"og:description\" content=\"\u00daVOD INVESTI\u010cN\u00dd Z\u00c1MER LOKALITA TRH \u00daZEMN\u00c9 PL\u00c1NY A POVOLENIA \u010cASOV\u00dd PL\u00c1N REALIZ\u00c1CIE FINAN\u010cN\u00c1 ANAL\u00ddZA SWOT ANAL\u00ddZA ZABEZPE\u010cENIE K\u013d\u00da\u010cOV\u00cd \u013dUDIA V predo\u0161lom \u010dl\u00e1nku som p\u00edsal o tom, ak\u00e1 je d\u00f4le\u017eit\u00e1 lokalita pre \u00faspech v realitnom biznise. No t\u00e1 nie je ani z\u010faleka jedin\u00fdm faktorom due diligence investi\u010dnej pr\u00edle\u017eitosti. M\u00f4\u017eete by\u0165 na tej najlep\u0161ej ulici, no ak je v\u00e1s […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/investinslovakia.eu\/trh-ani-ta-najlepsia-adresa-nemusi-byt-zarukou-uspechu\/\" \/>\n<meta property=\"og:site_name\" content=\"Invest in Slovakia\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-13T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-29T11:07:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/investinslovakia.eu\/wp-content\/uploads\/2020\/03\/shutterstock_3666347-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anton Drozda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anton Drozda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/investinslovakia.eu\/trh-ani-ta-najlepsia-adresa-nemusi-byt-zarukou-uspechu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/investinslovakia.eu\/trh-ani-ta-najlepsia-adresa-nemusi-byt-zarukou-uspechu\/\"},\"author\":{\"name\":\"Anton Drozda\",\"@id\":\"https:\/\/investinslovakia.eu\/#\/schema\/person\/7badbc0ebf4d3125b7842c4ecd7558aa\"},\"headline\":\"Trh - 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